Project pages for property
Deckward turns everything the developer sent you into one project page you can send on. Put in the brochures, the films and the notes. What comes back is the developer, the location, the sizes, the prices, the payment plan and the handover date, laid out in a clear, professional structure at your own address. One page with a professional look and feel, the same every time, so the client gets an experience instead of a folder of files.
What you were sent
5 files · 479 MB · prices on page 19
MR Developments · Creek Harbour, Dubai
2 films on the page · 2 brochures attached · 6 MB
The brochures, the films and the notes, all at once. Paste in the payment plan somebody typed to you in a message as well. You confirm you are authorised to market the project.
Every field is shown for you to correct, wherever it came from. Anything it could not find is left blank rather than guessed.
The page goes live at your own address, with the films playing on the page and the brochures compressed and attached at the foot.
Prices move and availability goes. Edit the page and the link you already sent stays the same.
Before I built anything, I was the buyer. Looking for a property in Dubai means speaking to a dozen salespeople and several developers, and every one of them answers the same way: files. Twenty brochures. Ten films, three of them near enough identical, sent so that I could decide which one I preferred. And notes, a great many of them: a payment plan typed into a message, a screenshot of somebody else's message, a price I was told and had to write down myself.
Within a fortnight my telephone had no memory left. I was spending valuable time deciding what to delete, going through brochures and films from other developers and other projects and my own photographs, judging which of them mattered least. Time is important, and I was spending mine clearing my own telephone to make room for somebody's marketing.
What I wanted was one link. Open it, see the price, the size, the payment plan and the handover date, watch the film if I wanted it, download the brochure if I needed it, and close it again.
So that is what Deckward makes. The salesperson drops in everything the developer sent, however much of it there is, the brochures, the films and the notes, screenshots and pasted messages included, and gets back one page they can send. It has a professional look and feel, the same every time, so what reaches the client is an experience rather than a pile of attachments. Nothing to download, nothing to store, and the buyer can look at it on a train.
Most people read your message on a telephone, where a forty page landscape PDF is unreadable and usually unopened.
Twenty brochures and ten films arrive as one link. The buyer stores nothing and deletes nothing to make room for it.
Price, size, payment plan and handover, in the first screen, instead of on page nineteen of somebody else's document.
Half of what matters arrives in a message rather than a brochure. Put it in and it sits on the page with everything else.
On your page, with no advertising and nothing suggested at the end to take the buyer somewhere else.
One structure, not a different designer's each time. Twenty projects that look like one firm rather than twenty brochures.
When a price changes you edit the page. The brochure you emailed last month is wrong for ever.
The reading, the retyping and the laying out is the part nobody has time for, which is why it does not get done.
19 dollars a month
Up to ten live projects and sixty minutes of film, or forty nine for fifty projects and three hundred minutes. The first project is free.
The brochures, the films and the notes you were sent, several files at once. Notes matter as much as the rest, because the payment plan and the release you are being offered are often typed to you in a message and appear in no document at all.
The developer, the project name, the location, the unit types and sizes, the starting prices, the payment plan and the handover date. Anything it cannot find is left blank for you to fill in, rather than guessed.
On the page itself. There is no advertising, no branding of somebody else's and nothing suggested at the end, so the buyer watches and stays where you sent them.
Yes, as often as you like. The address stays the same, so a link you have already sent keeps working, and anyone who opens it sees the current numbers.
Yes. They are compressed and attached at the foot of the page, so anyone who wants the original renders and floor plates can download them.
Sixty minutes in total on the ten project plan and three hundred minutes on the fifty project plan, which is more film than a project usually has. Longer libraries are priced separately.
The developer's. You confirm when you upload that you are authorised to market the project and to reproduce that material for that purpose, and you remain responsible for what you publish. We remove a page on notice from a rights holder.
Every page sits at your own address on Deckward. A custom domain of your own is planned rather than available.